Schema Generator
Generate JSON-LD structured data for rich search results
Schema Generator builds a JSON-LD structured data block — the format Google and other search engines read to show rich results — by wrapping your chosen schema.org type and data fields in the required @context and @type structure.
How to use Schema Generator
- 1
Choose a schema.org type (Product, Article, FAQPage, etc.).
- 2
Enter the data fields relevant to that type.
- 3
Click "Generate" to build the JSON-LD.
- 4
Paste the result into a <script type="application/ld+json"> tag in your page.
Everything you need to know about schema markup
What is schema markup?
Schema markup (usually written as JSON-LD) is structured data that tells search engines what a page actually *is* — an article, a product, a recipe, an FAQ — in a machine-readable format, which is what makes a search engine eligible to show a rich result (star ratings, an FAQ dropdown, a recipe card) instead of a plain blue link.
When you actually need this
- Product pages, to potentially show price and rating directly in search results.
- FAQ sections, to potentially show an expandable Q&A directly in results.
- Articles and recipes, which have their own dedicated rich-result formats.
Eligible, not guaranteed
Correct schema markup makes a page *eligible* for a rich result — it doesn't guarantee Google will actually show one. It's also important the markup accurately reflects the page's visible content; marking up an FAQ that isn't actually shown on the page violates Google's guidelines.
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Frequently Asked Questions
Does this validate that I've included the right fields for my schema type?
No — it wraps whatever fields you provide in the correct @context/@type JSON-LD structure, but doesn't check against schema.org's full field requirements for each type. Test the output with Google's Rich Results Test before relying on it.
What type does it use if I don't pick one?
WebPage is the default type if none is specified.
Where does this JSON-LD actually go on my page?
Inside a <script type="application/ld+json"> tag, typically in your page's <head> — search engines read it without it affecting anything visible on the page.
Does this tool send my data to a server?
Yes — it's sent to our servers to build the JSON-LD and the result is returned to you; nothing is stored.
Is this tool free to use?
Yes — completely free, with no signup required.